Lufthansa reimagines the premium experience
As the first Lufthansa approaches its 100th anniversary in 2026, Lufthansa Airlines is looking ahead. With the Future Onboard Experience (FOX), the airline is comprehensively enhancing the long‑haul travel experience, with a clear focus on individuality, comfort and genuine hospitality.
This ambition is already reflected in the ongoing modernization of the fleet, including the introduction of the Boeing 787‑9 and Airbus A350‑900, as well as the new cabin product Allegris. Allegris offers guests an unprecedented level of choice and privacy. Recently, the new Business Class seats have also become bookable on selected long‑haul routes, making Lufthansa’s premium promise tangible for customers.
With FOX, all onboard service elements will now be redesigned – across all travel classes and regardless of the cabin product installed. Greater flexibility in meal service, upgraded materials, newly developed tableware and high‑quality amenities further enhance the premium experience. At the same time, FOX builds on iconic Lufthansa Signature Moments, such as the First Class caviar service or the Avionic signature drink, and evolves them in a targeted way.
FOX is scheduled to launch in spring 2026. With investments of more than €70 million within twelve months, Lufthansa Airlines underscores its ambition to remain a leading premium carrier in international air travel as it enters its second century.